
Aligning leaders with personas
2024

Using global interviews to pinpoint growth solutions
2023

Creating a customer journey map to understand behavior
2023

Leveraging customer insights for growth
2021

Using discovery to gain empathy and understanding
2020

Identifying opportunities through affinity diagramming
2019

Combining research methods to drive features
2018

Using card sorting to drive product decisions
2017

Design, test, learn & iterate with dental providers
2015

Article: Walking the customer-centric talk
2019