Aligning leaders with personas
2024
Using global interviews to pinpoint growth solutions
2023
Creating a customer journey map to understand behavior
2023
Leveraging customer insights for growth
2021
Using discovery to gain empathy and understanding
2020
Identifying opportunities through affinity diagramming
2019
Combining research methods to drive features
2018
Using card sorting to drive product decisions
2017
Design, test, learn & iterate with dental providers
2015
Article: Walking the customer-centric talk
2019